THE STORY

More than 223 jewelers and manufacturers from around the world use Claray’s services.
Our array of products and services complement each other in a unique way to help jewelers perform, expand and succeed better. At Claray, our love for jewelry creation drives who we are and what we do, Every day.It is not only about design and visuals. Just as a diamond is more than its glitters, there is more to us than just our products. Everything we do is bound by one simple thought: we strive to help you perform at your best. Your success is our ambition.

Claray has been around since 2009 with one single focus: to create an agency with the single mission of fully supporting jewelers from initial designing to production and e-commerce platforms. Now Claray provides its partners/customers with bespoke designing, CAD design services, the best quality 3D visualization and high definition videos of diamond and gemstone jewelry available in the global market today, as well as e-commerce tools and online mobile applications.

At Claray, with more than a decade of experience in fine jewelry, we create products and features that empower our customers to grow. As a privately owned, founder-led company,we’re able to work fast and respond to our customers’ needs without anything getting in our way. We invest in engineering, research, customer support, and great designs.

THE PROCESS

Computer Aided Design (CAD/CAM)

The Process _ CAD
We combine the raw CAD power of the Rhino 3D, the organic modeling of t-spline and jewelry specific matrix, to conceive the ultimate 3D jewelry creation specifically tailored for flawless production.

Jewelry design: from concept to sketch

The Process _ Jewelry Design
A paper is where everything starts. With basic pencils and natural talent, Claray’s team of artists creates a realistic drawing of what your finished product will look like, inspired by a rough sketch or inspirational photos that best describe your idea.

3D animations

This 3D animation composition, created in CGI and motion graphics, demonstrates the superior quality you can expect from Claray. The design has been intricately modeled using our CAD software and computer-rendered in a beautiful animation, created for clients that demand exceptional quality and refined details.

Stunning High Definition Rendering

The Process _ Rendering
With our extensive experience in computer rendering software, we are able to produce the richest and most realistic still images of diamond and gemstone jewelry. Our models are then rendered using 3D rendering software in our proprietary professional lighting environments specifically customized for jewelry photography.

Manufacturing process

The Process _ Manufacturing
Claray utilizes one of the finest casting machines made – the Galloni Fusus HD. This high power machine melts the metal electrically, under partial vacuum and an inert argon cover gas to protect against oxidation and microporosity. This means it creates amazingly dense, detailed castings.

Computer Aided Manufacture (CAM) including 3D printing

The Process _ CAM
Our Envisiontec Perfactory 3D printing machine grows castable resin models with internal details that wax models cannot match. This technology allows us to virtually cut apart our models and cast in multiple pieces for better detail, allowing for perfect cleanup of areas difficult to reach. The end result is a 1/1 scale exact model of how the final jewelry item would look like. The wax is then cleaned and the piece is prepared for manufacturing.

THE TEAM

‘Artists at Work’ about explains it all: The Claray team is comprised of skilled sketch artists, CAD/CAM designers, cutting-edge visual designers and animators, R&D professionals, multimedia developers and 3D printing specialists.

Claray Design Jewelry Team

 

STRATEGIC PARTNERS

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FEER McQUEEN
www.feer-mcqueen.com
FEER McQUEEN is an international hybrid house of creatives established in 2011 to make a creative impact. Our main vision is to use our talent and expertise to reach all creative fields and enhance all aspects of design, advertising and marketing.

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EIGHTYVIII
www.eightyviii.com
In the line of Luxury agencies, Eighty VIII marks its territory as a unique creative and marketing agency solely dedicated to the jewelry and diamond industry. Covering all kinds of marketing, advertising and creative services, Eighty VIII has succeeded in becoming a one-of-a-kind agency in a fierce competitive market.